Reinforce Your Team's Performance

Transform your department or organization with MIT Professional Education group benefits

The more team members you enroll in your organization, the more benefits you can acquire. Depending on the number of members enrolled in our courses, you could obtain these benefits:

  • Special pricing
  • Focus-based, industry-specific feedback from specialized learning facilitators
  • Collaborative learning experience
  • Overall better performance and outcomes

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Why Enroll in this Course?

In 2021, 94% of Fortune 1000 companies reported supply chain interruptions.

Product development time dropped by 30% due to the optimization of product families.

Discover how rapid innovation and mass customization can unlock new forms of competitive advantage.

Leverage your platform to identify market and product opportunities and generate revenue growth.

The current business landscape is increasingly competitive. However, the current speed of innovation and virtually endless personalization now offer new competitive advantages. The organizations taking advantage of these new opportunities are those that are applying strategies to design and develop product families on a common platform.

What will you learn?

Evolution of the industry, from small-scale artisanal craftsmanship to mass production

Product creation, manufacturing decisions, composition, and the design evolution process

Parameters to quantify what is common within a product family

Methods and tools used in the design of product families and platforms

Comparing designs among different product platforms and families is useful

Platforms to identify new market opportunities, increasing revenues as a result

Certificate Designing Product Families | MIT Professional Education

All the participants who successfully complete their program will receive an MIT Professional Education Certificate of Completion, as well as Continuing Education Units (CEUs)*.

To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.

*The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.

To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.

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Course Outline

Module 1: Fundamental Principles of Platform-Based Manufacturing

Examine platforming through definitions and examples and classify different leveraging strategies.

Module 2: The Advantages of the Platforms and Their Implementation Strategy

Analyze case study data and summarize the benefits of product platforming.

Module 3: Architecture of the Product and the Platforms

Define product and platform architecture and prioritize decisions to be more effective.

Module 4: Platform Analysis

Categorize and rank products, platforms, and projects using mapping tools and access platform efficiency with metrics.

Module 5: Platform Design

Assess variety based on customer attributes and market demand and compare competing product families to identify components for redesign.

Module 6: Planning Platform Development

Assess overdesign and flexibility needs, complete a flexible platform design process, and apply platforming to software and services.

Module 7: Industrial Platforms and Bilateral Markets

Identify acceptable and unacceptable reasons for divergence, assess and rate the use of management levers in a case study, and examine key management roles.

Module 8: Two-Sided Markets and Industry Platforms

Analyze two-sided markets as discreet dynamic systems, simulate and analyze a platform using an AMBX model, and assess module feasibility and user preferences.



Director, System Architecture Group at MIT


Professor of Mechanical Engineering and Industrial Engineering


Professor of Aeronautics and Astronautics and Engineering Systems, MIT

Industry Guest Speakers


Senior Director at the Procter and Gamble Co.


Modularization Architect at Danfoss Drives


Chaired Professor in Digital Economy at the University of Surrey


Founder, Piic Camera Sharing Japan


Associate Director of Systems Engineering at Otis Elevator Co.


Decommissioning and Restoration Excellence Manager at Shell Global Solutions


Technical Lead for Wearables at Bose Corporation


Vice President of Engineering and International Operations at Environmental Solutions Group


Leader for Solutions Delivery at Refinitive (MENA)

This class was very interesting to me because it forced me to look at products, not only their value to the organization, but the efficiency of that product from a lot of different angles. You can look at it from all the angles taught in the class, or you can look at it from a grouping of those angles. And for me it was a highly valuable. It's much more than just the product lines that we have today in our organization.

TODD NATE - Head of Private Wireless Sales, Nokia

Professionals from these leading organizations have completed this course:

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Logo Renault Nissan Mitsubishi
Logo Amazon
Logo Boeing
Logo Facebook
Logo Google
Logo Johnson&Johnson
Logo PayPal
Logo Renault Nissan Mitsubishi