In 2021, 94% of Fortune 1000 companies reported supply chain interruptions.
Product development time dropped by 30% due to the optimization of product families.
Discover how rapid innovation and mass customization can unlock new forms of competitive advantage.
Leverage your platform to identify market and product opportunities and generate revenue growth.
The current business landscape is increasingly competitive. However, the current speed of innovation and virtually endless personalization now offer new competitive advantages. The organizations taking advantage of these new opportunities are those that are applying strategies to design and develop product families on a common platform.
Evolution of the industry, from small-scale artisanal craftsmanship to mass production
Product creation, manufacturing decisions, composition, and the design evolution process
Parameters to quantify what is common within a product family
Methods and tools used in the design of product families and platforms
Comparing designs among different product platforms and families
Utilizing platforms to identify new market opportunities, increasing revenues as a result
All the participants who successfully complete their program will receive an MIT Professional Education Certificate of Completion, as well as Continuing Education Units (CEUs)*.
To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.
*The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.
To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.
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Module 1: Fundamental Platforming Concepts
For the Instructors of this program, a platform is the productive space of a family of products in which all those products or services share a series of standard components, technologies, and applied know-how to save production costs, optimize the supply chain and increase the company's profits by sharing common elements.
Module 2: Platform Benefits and Strategy
We will look at the benefits and advantages of product platforms and the strategy behind them. We will analyze the case studies' results and determine the media's usefulness. We will also differentiate between product lines and product platforms. Finally, we will examine the eight critical decisions defining a company's platform policy or strategy.
Module 3: Product and Platform Architecture
We will analyze product architecture. First, we will learn architecture and look at different exchange strategies. Next, you will learn to prioritize architectural decisions based on connectivity and responsiveness. Finally, you will learn how to create a design structure matrix (DSM) and identify modularity in product architecture.
Module 4: Platform Analysis
You will learn methods and tools for the analysis of product platforms: maps and metrics. You will learn tools to analyze and measure the effectiveness of a product platform, including aggregate project planning, commonality metrics for platform management, and the study of how commonality enables deferral in production and manufacturing.
Module 5: Platforming Architecture
"Using a generational variety index (GVI), you will learn to evaluate variety. You will use an integrated approach to product family redesign that marks commonality against the desired array at the component level and assesses the impact of any proposed changes. It will also use an optimization framework and determine the extent of the platform.
Module 6: Platform Planning
You will strengthen your understanding of over-design requirements and follow a step-by-step process for integrating flexibility into a platform. You will also learn how to implement platforms within software and services.
Module 7: Managing Platforms
This week, you will study platform management strategies. We will use examples from the MIT Commonality Study to examine typical successes and failures to discover where companies fail. You will learn the importance of awareness of commonality and decision rights (and who should have them). You will also look at how contracts and investments interact with commonality and the financial benefits of a platform.
Module 8: Two-Sided Markets and Industry Platforms
This final module will examine the relationship between platforms and two-sided markets. First, we will define double-sided needs to understand how media enable them. You will learn how to quantify double-sided markets with metrics to understand their evolution. Then, we will look at a detailed case study on cell phones and modular accessories.
Director, System Architecture Group at MIT
Professor of Mechanical Engineering and Industrial Engineering
Professor of Aeronautics and Astronautics and Engineering Systems, MIT
Senior Director at the Procter and Gamble Co.
Modularization Architect at Danfoss Drives
Chaired Professor in Digital Economy at the University of Surrey
Founder, Piic Camera Sharing Japan
Associate Director of Systems Engineering at Otis Elevator Co.
Decommissioning and Restoration Excellence Manager at Shell Global Solutions
Technical Lead for Wearables at Bose Corporation
Vice President of Engineering and International Operations at Environmental Solutions Group
Leader for Solutions Delivery at Refinitive (MENA)
This class was very interesting to me because it forced me to look at products, not only their value to the organization, but the efficiency of that product from a lot of different angles. You can look at it from all the angles taught in the class, or you can look at it from a grouping of those angles. And for me it was a highly valuable. It's much more than just the product lines that we have today in our organization.
TODD NATE - Head of Private Wireless Sales, Nokia