ONLINE COURSE
Design and develop effective digital platforms for an intuitive and user-friendly experience.
Delve into the technological and strategic aspects of developing a two-sided platform.
Define metrics for success in adoption and customer engagement.
Create a merchant side of the platform which is conducive to the vendors' success.
Analyze industry platforms
Identify technical choices
Plan development and rollout
Examine most recent research and models
Define metrics for success
All the participants who successfully complete their program will receive an MIT Professional Education Certificate of Completion, as well as Continuing Education Units (CEUs)*.
To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.
*The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.
To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.
This course employs a technical approach to building loyal consumer bases and differentiated products, taking an in-depth look at features, APIs and standards. The course is designed with practicality in mind and includes several case studies of successes and failures in modern markets.
Director, System Architecture Group at MIT
Professor of Aeronautics and Astronautics and Engineering Systems, MIT
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