ONLINE COURSE

Digital Platforms:

Designing Two-Sided Markets from APIs to Feature Roadmaps

Why Enroll in this Course?

Design and develop effective digital platforms for an intuitive and user-friendly experience.

Delve into the technological and strategic aspects of developing a two-sided platform.

Define metrics for success in adoption and customer engagement.

Create a merchant side of the platform which is conducive to the vendors' success.

What will you learn?

Analyze industry platforms
Identify technical choices
Plan development and rollout
Examine most recent research and models
Define metrics for success

All the participants who successfully complete their program will receive an MIT Professional Education Certificate of Completion, as well as Continuing Education Units (CEUs)*.

To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.

*The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.

To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.

Course Outline

This course employs a technical approach to building loyal consumer bases and differentiated products, taking an in-depth look at features, APIs and standards. The course is designed with practicality in mind and includes several case studies of successes and failures in modern markets.

1

Industry Platforms | The Basics

2

What Does a Successful Digital Ecosystem Look Like?

3

Initiation and First Transitions

4

Architecture of Digital Platforms

5

Growing the Platform | Ensuring Quality and Robustness

6

Growing the Platform | Users and Partners

7

Platform Dynamics

8

Summary and Recap

Instructors

Dr. Bruce Cameron

Director, System Architecture Group at MIT

Prof. Olivier De Weck

Professor of Aeronautics and Astronautics and Engineering Systems, MIT

Excellent content and assignments, the instructor was great; I enjoyed the course and gained new insights about best practices for designing two-sided markets, this course produces real learning.

Karina Corado

Digital Marketing, Analytics and Business Development at Digital Thinking & Saint FilmsJian Tingting, Senior Investment Manager,

Transpac Capital Ltd.

Register now and boost your professional trajectory.

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