ONLINE COURSE

Persuasive Communication:

Critical Thinking to Enhance your Message

Why Enroll in this Course?

Become part of the MIT community, the leading institution in the world for innovation.

Discover the psychology and theory behind persuasion to implement techniques that improve your interpersonal relationships.

Become a speaker who inspires your audience with language that is easily digestible for both technical and non-technical audiences.

Utilize data visualization and take advantage of recent advances in digitalization.

What will you learn?

Communication strategies
Psychology of persuasion
Characteristics of public speaking
Adapting messages to diverse audiences
Digitalization & data visualization
Critical thinking to upgrade messages

All the participants who successfully complete their program will receive an MIT Professional Education Certificate of Completion, as well as Continuing Education Units (CEUs)*.

To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.

*The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.

To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.

Course Outline

The online course Persuasive Communication aims to help you hone your interpersonal skills in vital areas such as public speaking, critical thinking, digital communication, visual persuasion, and audience adaptation both virtually and in person.

1

Introduction

2

The Public Speaker

3

Story Telling

4

Critical Thinking 101 | Forms of Reasoning

5

Introduction to Data Visualization

6

Adapting Messages and Media to Audiences

7

Digital Persuasion

8

Visual Persuasion

9

Conclusion | Devising a Communication Strategy

Instructor

Prof. Edward Schiappa

John E. Burchard Professor of Humanities and Co-chair of the Gender Equity Committee of the School of Humanities, Arts & Social Sciences - MIT | Coordinating Instructor

I highly recommend this course to anyone who would like to improve their public speaking skills and persuasion strategies. This program is highly encompassing in all areas in relation to communication and the psychology behind it. The professor is obviously educated on the subject and references his own work throughout the modules. The learning facilitator greatly assisted and was flexible in communicating with us. Furthermore, the assignments and discussion forums were engaging and educational.

Pearl Cutting

Content Creator

, Milton Education

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